Bia/Beer Saigon
Introducing the brand refresh for Bia Saigon, together with the new package of 4 — specially designed for young users with the use of outdoor drinking for occasions such as day trips, weekend getaways, picnics, etc.
Type of work — Brand Identity, Packaging Design, Photography
Date —March 2021
Duration — 3 weeks
School Project
Brand introduction
Bia Saigon targets the national market with the strong affirmation: Beer Saigon is the pride of Vietnam. With advertisements that arouse national pride and the patriotism message, Beer Saigon has made an impression on local customers’ minds.
With Saigon Special line, the target customers are young, successful, and high-income people in society, brand makers will target these audiences to convey messages.
image from Shutterstock
Current Design
Brand Refresh
Introducing the new package of 4 — specially designed for young users with the use of outdoor drinking for occasions such as day trips, weekend getaways, picnics, etc.
Taking the inspirations from the Bia Saigon’s history and Sai Gon in the 70s, I decided to bring the vintage elements of that time frame to create a new visual identity for Bia Saigon that is embracing both the traditional and historical value of the brand as well as adding a modern touch of the time we are living in to the brand identity.
Inspiration
Iconic Saigon’s features ranging from the typographic elements on the signage, the retro color scheme to the popular patterned tiles, all together create a strong reminiscence of the retro look-and-feel of Saigon in the 1970s.
Process book can be accessed here