LOCA
LOCA is the abbreviation for “local crafts and art”, specializing in the retail of Vietnamese souvenirs, the handicrafts, and modern, environmentally friendly artistic products.
Type of work — Branding Design
Date — January 2021
Duration — 4 weeks
Partners — GM Creative
Brand Story
In Vietnamese culture, it's a ritual to offer betel and areca as the welcome gift to friends who come to visit. Inspired by the proverb “Betel is the beginning of the story.”, LOCA’s brand identity is specially designed as the way of expressing Vietnamese culture & hospitality in a very Vietnamese way. It is our intention to deliver the Vietnamese sense of hospitality to foreign customers, and especially to those who love Vietnamese traditional culture.
Betel Tray
The symbol of Vietnamese tradition and hospitality
Ribbons
The symbol of a careffully prepared gift
Brand Logo
Business Stationery
Gift bag
Each purchase from LOCA is cherished with dedication, love, and care to deliver our passion for Vietnamese arts and crafts to our customers. We hope that each and every product that we offer can give our customer an opportunity to experience the Vietnamese culture and hospitality in a very Vietnamese way.
