Mùa Cosmetic
Mùa Cosmetics is a Vietnamese brand that offer cosmetics that is made from carefully selected natural ingredients. With that in mind, we developed a visual identity that represents its natural and delicate essence, with an strong infusion of the Vietnamese romanticism vibe.
Type of work — Brand Identity, Packaging Design, Photography
Date — August 2020
Duration — 4 weeks
Partners — GM Creative
Collection
Mùa Cosmetic's lauching collection introduces 4 skincare products ranging from sunscreen, face cream, lip balm, and insect spray. All proudly made in Vietnam with carefully selected local natural ingredients. Therefore, we came up with 4 skincare journeys that embraces the 4 skincare products with logo inspired from Vietnamese idioms and folklores regarding empowering message for the sunscreen product, restoring message for the face cream product, safe and secure message for the insect spray and lastly, the joy and happiness message for the lip balm product.
Client's brief
Being one of the first Vietnamese cosmetic and skincare brands, Mùa Cosmetic wants to emphasize the Vietnamese identity in their brand visual. All of their products are proudly made in Vietnam with carefully selected local natural ingredients. Therefore, Mùa's visual identity should be able to represent its organic and delicate essence, while delivering the affirmation of the product premium quality.
Our solution(s)
Taking the inspiration from the Vietnamese idioms and folklores, as well as the pre-war romanticism typography, we came up with a minimal and effortless brand identity and packaging design for Mùa. While delivering the natural and delicate essence of the brand, we are also reassuring the product quality by using a hint of gold foil to give out the premium look and feel to the product.
