busmine (2020)

typeface

busmine is a modern sans serif typeface that takes inspiration from Didot - one of the most famous modern serif typefaces. busmine features strong stroke contrast, vertical stress, as well as decorative tails to deliver the joint between letters. It is specially designed for display use, especially in branding, lifestyle and fashion publications. 

The targeted audience is the younger population ranging from 15 to 40 years old, those are interested in art and fashion. busmine works with both print and digital materials with the sizing system ranging from 8 to 500 points, available in three different weights and a decorative version.

image from Dior Cruise 2020 collection

Type Book

Perfect Bound. 8.5x11in.